Brochures and Flyers

Whether presenting background information, announcing a meeting, or celebrating a resource, brochures, pamphlets, flyers, and posters are great tools to reach large numbers of people. Production can range from being fairly inexpensive and homemade, especially with today's desktop publishing capabilities, to slick, four-color, special paper and professionally printed. It all depends upon your budget, your community, and your needs. If the message is clear and the images are captivating, we've seen all types work. More>>

Newsletters

A well-designed newsletter with stories and information that can make a difference in people's lives will be closely read. Because it is read, it can be an important tool for sharing information. On the other hand, newsletters are the most over-used publication today; they are definitely not for every group or community effort. More>>

Newspaper Questionnaires

Newspaper questionnaires can reach a large, broader-based audience, an audience that might not otherwise pay attention to a conservation group, a government program, a historical society, or other special interest organization. Of the newspaper questionnaires we have seen, the ones that are most effective ask only a few, specific questions and present clear, concise information about a project or resource. Keep in mind the overall objectives: to reach people with information about your project and to let them know you care what they think. More>>

Press Releases

Press releases can respond to a recent development or announce a position, provide context and background information for breaking news, and announce a newsworthy event that the press can be invited to cover. They give the basic who, what, why, when, how and where and, with relative ease and little expense, they have the potential to reach a wide circulation through print and electronic media. More>>

See also:
    Community Tool Box