About Us

#HeadStartForward Social Media Toolkit

Social media image displaying a child raising a legExplore ways to use social media to promote the Head Start Forward campaign and returning to fully in-person services. Learn more about using Facebook, Twitter, Instagram, and LinkedIn to connect with the Head Start community. Programs can adapt the sample messages below and share them along with the images in the download files. There is also some bonus content, including Zoom meeting backgrounds and toolkits in Somali, Arabic, Mandarin, and Vietnamese.

Download Social Media Images

 

 

Facebook

Social media image displaying a child touching a painted rainbow.As the largest social media site, Facebook is a great way to spread your message to as many people as you can. Here are a few things to keep in mind before you post.

  • Although Facebook has a larger character limit than other sites, you should avoid long posts. Keep posts short and easy-to-read.  
  • Images and video are most likely to get people’s attention. Feel free to include one of these images with your post.

Sample Posts

Together, we’ve provided services through tough times, national disasters, and a pandemic. Now, we’re ready to return to normal services. Let’s keep building up the next generation of learners — together. #HeadStartForward

The Head Start community has always stood together. Now, we’re stepping forward together — and we’re stronger than we’ve ever been. #HeadStartForward

Twitter

Social media image displaying a child with special needsTwitter tends to focus more on news and resources. Here are a few things to keep in mind before you post.

  • Twitter’s character limit is shorter than most other platforms. Keep posts brief and to the point. 
  • Use hashtags. It's how people find information about topics they're interested in. Tag posts with #HeadStartForward
  • Twitter is a great place to network. Search for tweets that use our hashtag and retweet or like them. This increases engagement by adding great content to your feed and helping other pages find you. 

Sample Posts

We’re ready to come back together and keep helping children and families. #HeadStartForward

We can do more together than we can on our own. It’s time for us to take the next step forward in providing services to children and families. #HeadStartForward

Instagram

Social media image displaying a smiling womanInstagram is great for sharing images. This is where you should share your best photos and graphics. Here are a few things to keep in mind before you post.

  • Sharing links on Instagram can be hard. Usually, the only place where you can put an active link is in your profile. If you want to share a link, put that link in your profile. Then, share your photo and use the caption to let your audience know they can find a link in your profile.
  • Instagram Stories are another fun way to share messages! After you post, consider sharing it to your story to increase visibility.

Sample Posts

Mr. Rogers says, “Look for the helpers.” We are the helpers. Let’s come together and keep helping families. #HeadStartForward

We’re always strongest when we stand side-by-side. It’s time to return to normal services — and we’re doing it together. #HeadStartForward

LinkedIn

Social media image displaying a family going to schoolLinkedIn focuses on professional networking and workplace community. Its tone is usually a little more formal. Here are a few things to keep in mind before you post.

  • Keep your post lighthearted and celebratory. This is a place to celebrate your professional accomplishments, and returning to normal services is one of them!
  • Hashtags are popular tools for folks looking for resources and information. Try using #HeadStartForward and #HeadStart

Sample Posts

The Head Start community has always stood together in our mission: to provide the best quality services to children and families. We’re ready to keep building up the next generation of learners. #HeadStartForward

The Head Start community has always stood together. Now, we’re stepping forward together — and we’re stronger than we’ve ever been. #HeadStartForward

#HeadStartForward Bonus Content

Social media image displaying a girlFind virtual backgrounds you can use to spread the word during your online meetings. Use them to show off how you're moving #HeadStartForward!

Download Zoom Backgrounds

Share toolkits and messages in Arabic, Mandarin, Somali, and Vietnamese.

Download Arabic Toolkit

Download Mandarin Toolkit

Download Somali Toolkit

Download Vietnamese Toolkit