Writing to Optimize User Access

All products posted on the Early Childhood Learning and Knowledge Center (ECLKC) can be found through multiple pathways. Learn about them to make sure that when writing your product you optimize its access.

Summary and Intro Text

Summary and intro text are required for most resources posted to the Early Childhood Learning and Knowledge Center (ECLKC). Review the definitions for each, along with examples, below. Find out when and where summary and intro text should be used. 

Plain Language Requirements

The Plain Writing Act of 2010 requires that federal agencies use "clear government communication that the public can understand and use." The goal is to write content for the broadest audience that helps users quickly find what they need and understand what they find.

Promotional Language

Review tips and examples for writing standardized yet engaging brief descriptions, or “teasers.” Teasers are used for event and resource promotion on the Early Childhood Learning and Knowledge Center (ECLKC) and in training and technical assistance (T/TA) smartsheet forecasts.


The fonts, styles, colors, and sizes for the website are listed on this page.

How to Write an E-blast

Keep e-blast copy concise and consistent. Create a strong call to action to which readers can respond. Calls to action may include selecting links to view a resource, registering for an event, answering an inquiry, or participating in an activity. 

Crafting a Message

Learn how to create messages to promote linked content through social media. A simple introduction, a key quote or statistic, or a quick tip may be enticing to our audience. Don't be afraid to get creative, but follow these guidelines to ensure our messages stay consistent and credible.

Content, Copyediting, and Formatting

Explore standard typing and formatting conventions around acronyms, bulleted lists, dates and times, numerals, and more. It also includes a list of standards for words and terms commonly used on the ECLKC.

Link Formatting

Links are handled in a variety of ways across the Early Childhood Learning and Knowledge Center (ECLKC). Explore a break down of standard links on the ECLKC and in e-blasts, PDF links, file downloads, and button links.


The title is what brings the resource to your readers' attention. Most people find web content using electronic search engines. Others come across it while browsing specific sites. In all cases, titles are used as a representation of the content. Therefore, it is important to make the title as concise, accurate, and readable as possible.