Social Media

Social media is a powerful outreach tool for the Office of Head Start (OHS). National Centers are welcome to suggest posts that can be shared across OHS social media channels, including Twitter and Facebook. Use this guide to develop effective posts and ensure a smooth approval process. Remember, the growth of our community reflects the richness of your content.

Campaigns

Currently, OHS has official social media accounts on Twitter, Facebook, and Google+. Twitter can be a great way to engage with our audience, build excitement, and get feedback. Facebook and Google+ posts also can be a great way to engage with our audience, but are much more visual mediums than Twitter. Campaigns are chosen and promoted at the discretion of OHS.

Crafting a Message

Learn how to create messages to promote linked content through social media. A simple introduction, a key quote or statistic, or a quick tip may be enticing to our audience. Don't be afraid to get creative, but follow these guidelines to ensure our messages stay consistent and credible.

Selecting Content

Social media should not be a source for original content, nor should it replace official communication channels (.gov websites). Instead, it is a chance to repackage posted content in order to reach more people and make a bigger impact. Content should be chosen with the culture and format of the social application in mind, as well as an understanding of our audiences' interests and respect for their time.

Accounts

Currently, OHS has three official social media accounts. While our focus remains on Facebook and Twitter, we continue to evaluate other platforms, applications, and third-party add-ons.

How to Write an E-blast

Keep e-blast copy concise and consistent. Create a strong call to action to which readers can respond. Calls to action may include selecting links to view a resource, registering for an event, answering an inquiry, or participating in an activity. 

Email Subscriptions

E-blast mailing lists are generated through the Head Start Enterprise System (HSES) and through user subscriptions on the ECLKC. Recipients subscribed through HSES must be removed from HSES by their program or office.

Newsletters

Newsletters are the best way to promote new content and existing resources that are still relevant for users. They follow the same editorial guidelines as other e-blasts; however, there are different preliminary tasks that need to be completed before dissemination. This section details what National Centers need to know and do prior to sending newsletter requests to the Head Start Information and Communications Center (HSICC) through JobTraq Submissions.

Acceptable File Names

Downloadable files normally retain the file name of the original source document, but with a language identifier and an extension. Follow the guidelines below to keep file names on the Early Childhood Learning and Knowledge Center (ECLKC) simple, consistent, and searchable.

PDF Title <tag>

The title that appears on the cover of each PDF must also be added to the Title field under Document Properties. This Title <tag> is what displays and identifies your document in search results.