Selecting Content

Social media should not be a source for original content, nor should it replace official communication channels (.gov websites). Instead, it is a chance to repackage posted content in order to reach more people and make a bigger impact. Content should be chosen with the culture and format of the social application in mind, as well as an understanding of our audiences' interests and respect for their time.


Currently, OHS has three official social media accounts. While our focus remains on Facebook and Twitter, we continue to evaluate other platforms, applications, and third-party add-ons.

How to Write an E-blast

Keep e-blast copy concise and consistent. Create a strong call to action to which readers can respond. Calls to action may include selecting links to view a resource, registering for an event, answering an inquiry, or participating in an activity. 

Email Subscriptions

E-blast mailing lists are generated through the Head Start Enterprise System (HSES) and through user subscriptions on the ECLKC. Recipients subscribed through HSES must be removed from HSES by their program or office.


Newsletters are the best way to promote new content and existing resources that are still relevant for users. They follow the same editorial guidelines as other e-blasts; however, there are different preliminary tasks that need to be completed before dissemination. This section details what National Centers need to know and do prior to sending newsletter requests to the Head Start Information and Communications Center (HSICC) through JobTraq Submissions.

Acceptable File Names

Downloadable files normally retain the file name of the original source document, but with a language identifier and an extension. Follow the guidelines below to keep file names on the Early Childhood Learning and Knowledge Center (ECLKC) simple, consistent, and searchable.

PDF Title <tag>

The title that appears on the cover of each PDF must also be added to the Title field under Document Properties. This Title <tag> is what displays and identifies your document in search results.

Use of Quality and Effective Images

Use these tips and guidelines when selecting or creating images for use on the Early Childhood Learning and Knowledge Center (ECLKC) and Office of Head Start products.


The Office of Head Start (OHS) strives for consistency and a reliable user experience. This includes e-blasts disseminated through the Head Start Information and Communications Center (HSICC). HSICC is responsible for editing, testing, and disseminating all e-blasts, including event registrations, newsletters, and resource announcement. Requests for e-blasts may come from OHS, one of the National Centers, or from a Head Start partner. Review basic requirements, timelines, and tips for cross-sharing with the Office of Child Care (OCC).

Website Design (UI/UX)

"Website design" refers to the style and layout of an entire site based on user interface (UI) and experience (UX). Specifically, UI are elements of the website’s structure. They include menus and buttons, dynamic movement of the site, how the header is constructed, and more. UX focuses on how a visitor interacts with the website. UX elements can include image placement, content organization, and how we display search results. Use the information in this section to adjust the UI and allow for a more positive UX on the Early Childhood Learning and Knowledge Center's (ECLKC). Discover best practices for displaying your content so it can easily be found.