A Tool for Performing a SWOT Analysis

A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis guides you to identify the positives and negatives inside your organization and outside of it in the external environment. Program directors, policy groups and management teams can use this resource to guide them through the SWOT assessment. Included are some general questions in each SWOT category to prompt an analysis of an organization or program effort.

 


  POSITIVES NEGATIVES

INTERNAL

Human resources
Physical resources
Financial resources
Activities and processes
Past experiences

Strengths

What are your own advantages, in terms of people, physical resources, finances?

What do you do well? What activities or processes have met with success?

Weaknesses

What could be improved in your organization in terms of staffing, physical resources, funding?

What activities and processes lack effectiveness or are poorly done?

EXTERNAL

Future trends - in your field or the culture
The economy
Funding sources (foundations, donors, legislatures)
Demographics
The physical environment
Legislation
Local, national or international events

Opportunities

What possibilities exist to support or help your effort-- in the environment, the people you serve, or the people who conduct your work?

What local, national or international trends draw interest to your program?

Is a social change or demographic pattern favorable to your goal?

Is a new funding source available?

Have changes in policies made something easier?

Do changes in technology hold new promise?

Threats

What obstacles do you face that hinder the effort-in the environment, the people you serve, or the people who conduct your work?

What local, national or international trends favor interest in other or competing programs?

Is a social change or demographic pattern harmful to your goal?

Is the financial situation of a major funder changing?

Have changes in policies made something more difficult?

Is changing technology threatening your effectiveness?

A Tool for Performing a SWOT Analysis. Renault, Val.  Community Assessment, Agenda Setting, and Choice of Broad Strategies. Community Tool Box. University of Kansas. n.d. English.

Last Reviewed: October 2012

Last Updated: August 10, 2015