Using Social Media to Engage Families

Social media is a great way for Head Start and Early Head Start programs to partner with families. Use it to engage parents in supporting their children's learning and healthy development, and so much more. Understanding how families use social media may also be helpful as you create or enhance your social media plan.

Use this guide to:

  • Develop and manage a social media plan
  • Identify your audience and connect your social media efforts to your program's mission
  • Choose the best sites and times to post based on your audience and objectives
  • Take into consideration such issues as technical requirements, promotion, and quality assurance
  • Create posts that are strengths-based, easy for readers to understand, and culturally and linguistically responsive
  • Respond thoughtfully to comments and questions from families on social media

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Topic:Family Engagement


Resource Type: Publication

Last Updated: April 23, 2019